Client: British Council
Location: India + London, UK
Year: 2005
Partners: Khosla Associates (Architecture)
The Arts, Print, Space
Brand Mark

Global Local

Curated by the British Council, Global Local looks at the impact of globalization on contemporary Indian design. The show traveled across India and to the Victoria & Albert Museum, London. tsk Design was commissioned to create the identity, catalogue and space design. In addition, we were amongst the firms chosen to exhibit in the show.

The identity uses Curry, a custom designed typeface, which combines influences from Devanagiri (an Indian script) with Uncial (a Latin script) to reflect a hybrid vocabulary that is both Global and Local.
Catalogue (cover detail)
Entrance: Strings of pink handmade paper flowers greet viewers – fondly recalling garlands that adorn entrances at Indian ceremonies
Space: tsk Design, Wallpaper inspired by the jewels of the Nizam of Hyderabad, designed for Touch, Hyderabad
Space: A modular metal framework is softened with screens of local “chettai” matting. This allows each designer to have his/her defined space while maintaining transparency and an open flow of movement
Catalogue (detail): In the titles, the typeface Curry playfully displaces a modern san serif letterform to reflect the dynamics of cultural exchange in design