Client: Katakali
Location: Marrakech, Morocco
Year: 2010
Pack, Brand


Katakali is an eclectic lifestyle store at the Mandarin Oriental, Marrakech. It retails books and objects hand picked by hotel owner/architect Priti Paul from countries in the East and beyond. Inspired by the epic stories of Moroccan traveler Ibn Batuta, the brand identity centers around the mystical tales of an explorer, and is exotic and lush. Beautiful illustrated icons – almond-shaped eyes, elephants, camels, peacocks, parrots and jugglers adorn an abundant magical tree. This forms the central motif of the Katakali Identity.
Brand Mark
Packaging: Handmade Wrapping Papers + Tissue + Tags + Bookmark


Handmade wrapping papers printed in gold and embossed with felt, tissues with majestic elephants, intricate patterns and evocative narratives make a rich and layered packaging palette. Opulent hues of gold, red, fuchsia and turquoise recall the Orient.
Carry Bag: Ivory paper with red foil stamp and fabric handle
Eco Tote: Organic cotton, screen printed
Carry Bag: Patterns printed in reverse on translucent plastic revealing the book/ object within