Client: Katakali
Location: Marrakech, Morocco
Year: 2010
Brand, Pack
Brand Mark (detail)


Katakali is an eclectic lifestyle store at the Mandarin Oriental, Marrakech. It retails books and objects hand picked by hotel owner/architect Priti Paul from countries in the East and beyond. Inspired by the epic stories of Moroccan traveler Ibn Batuta, the brand identity centers around the mystical tales of an explorer, and is exotic and lush. Beautiful illustrated icons – almond-shaped eyes, elephants, camels, peacocks, parrots and jugglers adorn an abundant magical tree. This forms the central motif of the Katakali Brand Identity.
Logotype: Bespoke and hand painted, the logotype is elegant with fluid painterly tips that make reference to calligraphy
Brand Mark: Black + Color
Color Palette: P871 + P187 + P213 + P321
House Font: Cochin
Stationery (detail) + Tag
Eco Tote
Packaging: Handmade wrapping papers printed in gold and embossed with felt, tissues with majestic gold elephants and evocative narratives make a rich and layered packaging palette
Story: Created for the packaging and other applications