Client: Booda Brand Clothing
Location: USA
Year: 2008
Brand, Pack, Web
Brand Mark

Booda Brand by Inspired Child

Booda Brand is a unique line of organic clothing that embodies the values – Wisdom, Wonder & the Will to make a difference. tsk Design created the identity and tee shirts for the brand. Drawing influence from visual expression in different cultures, Booda Brand hopes to inspire every child. The symbol, a lotus is a metaphor in many Eastern cultures for the evolution of the individual towards enlightenment.
Brand Colors: P Warm red + P308 + P476
House Font: Whitney
Color Palette for Tees
Tee Designs
Packaging: Recycled craft paper embodies the brand’s philosophy
Eco-friendly Packaging
"Paradise Garden Dream" Tee. Inspired by the less fortunate children of India who dream of a more abundant life
Packaging: Tags (detail)
Brand Mark for Parent Brand: The rising sun is a metaphor for Wisdom, Wonder and the Will to make a difference that the brand hopes to inspire in each child