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Client: Himatsingka Seide Limited
Location: India + Singapore + Dubai Year: 2007 Brand, Pack  Brand Mark
AtmosphereAtmosphere is India’s first luxury home textiles brand. The identity for Atmosphere is classic and timeless. A high-contrast, serif logotype is juxtaposed with an ultra-thin san-serif, reflecting contemporary elegance.
Atmosphere is the retail arm of Himatsingka Seide, a design led, vertically integrated home textiles company, amongst the largest in the world.  Brand Mark in Reverse
 House Font: Helvetica Neue
 Stationery
 Select Graphic Patterns: Developed for packaging and other applications
 Store Signage (Dubai)
 In-store Collateral
 Packaging + In-store Collateral
Carry Bag (detail)
 Packaging (detail)
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