Italia is the contemporary Italian eatery at The Park Hotels, a premier collection of boutique hotels across India. It is the first Park restaurant to expand beyond the hotels as a stand alone brand. Designed as spaces that offer a bistro experience in the day and a fine-dining one in the evening, the brand mark for Italia uses a quirky concoction of fonts to express both the casual and the formal. The unexpected mixing of classical and modern elements makes the identity fresh and distinct.