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Client: The Park Hotels
Location: Hyderabad, India Year: 2011 Brand  Brand Mark
CarbonCarbon, the lounge bar at The Park, Hyderabad is a futuristic take on the facets of a diamond. The space is cavernous – as though entering the heart of a stone. The name Carbon is unexpected in this otherwise luxe hotel and is a space where you can transform yourself, as a carbon turns into a diamond.
 Symbol
The identity plays on contrast - simplicity with layering, boxy shapes with sensual hues. Referencing the graphic language of the periodic table, the symbol is stark and basic. With strong recall, it can be easily reproduced - embossed, stamped and extruded.
 House Colours: P438 + P7500 + P5435
 House Font: Good
 Space (Khosla Associates)
 Signage
 Stationery: The embossed brand mark makes reference to fossilized carbon
 Menus + Postcard + Stationery
 Collateral (detail)
 Menus (detail): A complex texture created from the atomic structure of carbon is used across the menu and collateral
Advertisement (detail): This pre-launch advertisement was used to create a buzz and reflects the design of the space
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