Client: The Park Hotels
Location: Hyderabad, India
Year: 2011
Brand
Brand Mark

Carbon

Carbon, the lounge bar at The Park, Hyderabad is a futuristic take on the facets of a diamond. The space is cavernous – as though entering the heart of a stone. The name Carbon is unexpected in this otherwise luxe hotel and is a space where you can transform yourself, as a carbon turns into a diamond.
Symbol

 

The identity plays on contrast - simplicity with layering, boxy shapes with sensual hues. Referencing the graphic language of the periodic table, the symbol is stark and basic. With strong recall, it can be easily reproduced - embossed, stamped and extruded.
House Colours: P438 + P7500 + P5435
House Font: Good
Space (Khosla Associates)
Signage
Stationery: The embossed brand mark makes reference to fossilized carbon
Menus + Postcard + Stationery
Collateral (detail)
Menus (detail): A complex texture created from the atomic structure of carbon is used across the menu and collateral
Advertisement (detail): This pre-launch advertisement was used to create a buzz and reflects the design of the space