Client: The Park Hotels
Location: India
Year: 2005 till present
Brand Mark


Aqua is the brand of pool side bars and restaurants at The Park, a premier collection of boutique hotels across India. Bold and playful, the brand mark has a quirky “Q”, the center of which is a bright color. The circle, a dynamic design element, changes hues across locations creating a fresh and vibrant brand architecture.
Brand Architecture (Auqa: Hyderabad, Bangalore, Kolkata, Navi Mumbai, New Delhi, Vishakapatnam, Chennai)
Space (Conran & Partners)
Collateral: Stationery + Menus
Coasters: Embossed coasters and menus specially developed from rubberized silicon to be resilient and waterproof
Logo in Reverse (Universal, New Delhi, Bangalore, Chennai)
Wave Tessellation: Developed for collateral
Space, New Delhi (Conran & Partners)