Client: Touch
Location: Hyderabad, India
Year: 2004
Partners: Khosla Associates
(Architecture)
Brand
Brand Mark

Touch

Touch was the first lounge bar in the rapidly evolving city of Hyderabad. Catering to the city’s growing cosmopolitan crowd, the space is chic and starkly minimal. Reflecting the lines of the interiors, the logotype is contemporary with a touch of retro. Contrasting the monastic simplicity of the space, bespoke decorative wallpapers, inspired by the legendary jewels of the Nizam of Hyderabad create ornate backdrops and add a local twist.
Signage: Frosted acrylic on glass
Menu + Coasters + Matchbox: White and silver, the graphics alter color as they are bathed in changing hues of ambient LED light
Signage
Wallpaper: A graphic interpretation of the Nizam’s baglus (belt buckle) screen printed in silver creates an ornate backdrop to the contemporary space
Inspiration – Baglus: Belt buckle of the Nizam of Hyderabad, late 18th Century
Invite: Anodized aluminium box with etched aluminium coasters
Wall Graphic: Interpretation of the Nizam’s sarpech (turban jewel), screen printed in silver ink on vinyl
Inspiration – Sarpech: Turban embellishment of the Nizam of Hyderabad, early 19th Century
Wallpaper
Space (Khosla Associates)