|
Client: Biocon
Location: Bangalore, India Year: 2004 Brand, Print, Web  Brand Mark
BioconBiocon is India’s largest biopharmaceutical company. tsk Design was appointed to redesign the brand identity in 2002, marking the transition of Biocon from an enzyme manufacturing to a global biopharma enterprise. Today, Biocon is amongst the top 20 biopharma businesses worldwide. The brand identity of Biocon is strong, dynamic and unique, clearly reflecting an innovative, world-class healthcare company.
 Symbol: Dynalix (Dynamic + Helix)
Dynalix, the symbol, is a dynamic double helix. It reflects the very essence of Biocon’s business, ensuring the brand mark is future proof. Cleverly abstracted, this bold graphic interpretation of the double helix has very strong recall.
 Old and New Brand Mark
Leveraging its highly successful 20 year legacy, we retained the blue family as the primary House Colors for Biocon.
 Brand Mark Construction
 Symbol Tessellation: Developed for packaging and other applications
 Logo in Reverse
 House Font: Frutiger
 House Colors:
Primary colours: P284 + P541 + Warm Grey 3C Secondary Colours: P294 + P2607 + P321  Brand Architecture
 Stationery
 Brand Application: Packaging
 Annual Report
 Merchandize: Tie + Mug + Tee
 Brand Application: Walk for Winning with Diabetes
 Website
 Signage
|